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Journal of management information systems : JMIS
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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2
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
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