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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults

Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410

Persistent link: https://www.econbiz.de/10014416051

Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products

Voorveld, Hilde; Smit, Edith G.; Neijens, Peter C.; … - In: Journal of advertising research 56 (2016) 4, pp. 385-400

Persistent link: https://www.econbiz.de/10011628615

How advertising in offline media drives reach of and engagement with brands on Facebook

Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805

Persistent link: https://www.econbiz.de/10012492586

Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting

Rauwers, Fabiënne; Voorveld, Hilde; Neijens, Peter C. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 806-827

Persistent link: https://www.econbiz.de/10012492589

A first step in unraveling synced advertising effectiveness

Segijn, Claire M.; Voorveld, Hilde - In: International journal of advertising : the review of … 40 (2021) 1, pp. 124-143

Persistent link: https://www.econbiz.de/10012498505

Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability

Voorveld, Hilde; Meppelink, Corine S.; Boerman, Sophie C. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 960-986

Persistent link: https://www.econbiz.de/10015050103

Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments

Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 402-422

Persistent link: https://www.econbiz.de/10015191740

A new branch of advertising : reviewing factors that influence reactions to product placement

Reijmersdal, Eva A. van; Neijens, Peter; Smit, Edith G. - In: Journal of advertising research 49 (2009) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10003923954

Challenging traditional culture? : how personal and national collectivism-individualism moderates the effects of content characteristics and social relationships on consumer engagement with brand-related user-generated content

Kitirattarkarn, Gauze P.; Araujo, Theo; Neijens, Peter - In: Journal of advertising 48 (2019) 2, pp. 197-214

Persistent link: https://www.econbiz.de/10012201414

Consumption Expressions of Ideological Resistance

Russell, Cristel; Russell, Dale; Neijens, Peter - 2015

Purpose – The paper focuses on resistance driven by animosity toward a country due to cultural, political, military and economic reasons. Previous research has linked animosity toward a given country to explicit judgments and purchases of products from that country, thus ignoring the...

Persistent link: https://www.econbiz.de/10014131691