Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Year of publication: |
December 2016
|
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Authors: | Voorveld, Hilde ; Smit, Edith G. ; Neijens, Peter C. ; Bronner, Fred |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 385-400
|
Subject: | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
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