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Retailer's channel structure choice : online channel, offline channel, or dual channels?
Zhang, Peng; He, Yong; Shi, Chunming - In: International journal of production economics 191 (2017), pp. 37-50
Persistent link: https://www.econbiz.de/10011746337
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Can work-family conflict influence purchase preference? : experiential vs. material consumption
Ma, Jianfeng; Tu, Hongwei; Zhang, Pan; Fan, Lele; Cheng, Bao - In: Journal of business research : JBR 135 (2021), pp. 620-632
Persistent link: https://www.econbiz.de/10012647968
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Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen; Ma, Jianfeng; Zhang, Pan - In: Journal of destination marketing & management 27 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
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The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei; Zhang, Miao; Zhang, Pengfei; Luo, Jiawen; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303132