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Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 70 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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When does highlighting effort or talent in fitness service providers' performance lead to customer compliance? : The role of customers' implicit mindset
Park, Sangchul; Lee, Hyun-Woo; Nite, Calvin - In: Journal of service theory and practice 33 (2023) 1, pp. 89-109
Persistent link: https://www.econbiz.de/10014301945
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Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training
Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822
Persistent link: https://www.econbiz.de/10013370494
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Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul; Lee, Hyun-Woo; Nite, Calvin - In: Service business 17 (2023) 4, pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 359-374
Persistent link: https://www.econbiz.de/10014331417
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The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303221