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Bilingual consumer memory in the advergaming context : a cross-script comparison

Hernandez, Monica D. - 2005

Persistent link: https://www.econbiz.de/10003946261

Determinants of children's attitudes towards "advergames" : the case of Mexico

Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120

Persistent link: https://www.econbiz.de/10003745620

Consumer responses to East‐West writing system differences : A literature review and proposed agenda

Hernandez, Monica D.; Minor, Michael S. - In: International Marketing Review 27 (2010) 5, pp. 579-593

Purpose – The purpose of this paper is threefold. First, it aims to review East‐West writing system (cross‐script) differences and summarize previous work examining the cross‐script effect on consumer responses. Second, it aims to describe the implications for international marketing and...

Persistent link: https://www.econbiz.de/10014827504

Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice

Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68

Persistent link: https://www.econbiz.de/10003952928

Rethinking flow : qualitative insights from Mexican cross-border shopping

Hernandez, Monica D.; Vicdan, Handan - In: The international review of retail, distribution and … 24 (2014) 3, pp. 347-360

Persistent link: https://www.econbiz.de/10010366987

Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach

Hernandez, Monica D.; Vicdan, Handan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 401-406

Persistent link: https://www.econbiz.de/10010348745

Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior

Manrique Chaparro, Olga Lucía; Hernandez, Monica D.; … - In: Journal of international consumer marketing 26 (2014) 5, pp. 373-390

Persistent link: https://www.econbiz.de/10010430575

Consumer responses to East-West writing system differences : a literature review and proposed agenda

Hernandez, Monica D.; Minor, Michael - In: International marketing review 27 (2010) 5, pp. 579-593

Persistent link: https://www.econbiz.de/10008906849

Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732

Persistent link: https://www.econbiz.de/10009567636

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435

Persistent link: https://www.econbiz.de/10003789906