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Visual cues and innovation adoption among bottom of the pyramid consumers
Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10011714450
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Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda
Lowe, Ben; Hasan, Md. Rajibul - In: Emerging markets from a multidisciplinary perspective : …, (pp. 243-254). 2018
Persistent link: https://www.econbiz.de/10011825169
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
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An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of public policy & marketing 38 (2019) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10012534193
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Consumer trust and perceived risk for voice-controlled artificial intelligence : the case of Siri
Hasan, Md. Rajibul; Shams, Riad; Rahman, Mizan - In: Journal of business research : JBR 131 (2021), pp. 591-597
Persistent link: https://www.econbiz.de/10012545093
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"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
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The service digitalization in fine-dining restaurants : a cost-benefit perspective
Vo-Thanh, Tan; Zaman, Mustafeed; Hasan, Md. Rajibul; … - In: International journal of contemporary hospitality management 34 (2022) 9, pp. 3502-3524
Persistent link: https://www.econbiz.de/10013412916
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SIoT robots and consumer experiences in retail : unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm
De Kervenoael, Ronan; Schwob, Alexandre; Hasan, Md. Rajibul - In: Journal of retailing and consumer services 76 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014460835
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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Smart mirror fashion technology for the retail chain transformation
Ogunjimi, Ayotunde; Rahman, Mizan; Islam, Nazrul; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013202693