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Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam; Masukujjaman, Mohammad; Sayeed, Md Shohel; … - In: Journal of global marketing 36 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10013549899
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar; Muhamad Azrin Nazri; Suhaily Mohd Ramly; … - In: Journal of food products marketing 24 (2018) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
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Exploring the influence of store attributes on customer experience and customer engagement
Suhaily Mohd Ramly; Nor Asiah Omar - In: International journal of retail & distribution management 45 (2017) 11, pp. 1138-1158
Persistent link: https://www.econbiz.de/10011815069
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Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar; Zuraidah Zainol; Chan Kuan Thye; … - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
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The panic buying behavior of consumers during the COVID-19 pandemic : examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Nor Asiah Omar; Muhamad Azrin Nazri; Mohd Helmi Ali; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648826
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The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491
Persistent link: https://www.econbiz.de/10012392734