Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain
| Year of publication: |
2023
|
|---|---|
| Authors: | Syed Shah Alam ; Masukujjaman, Mohammad ; Sayeed, Md Shohel ; Nor Asiah Omar ; Ayob, Abu H. ; Wan Mohd Hirwani Wan Hussain |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 1, p. 1-24
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| Subject: | Augmented reality | empirical study | online buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2022.2087580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549899