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Anderson, Eric T.; Chen, Chaoqun; Israeli, Ayelet; … - In: Journal of marketing research 61 (2024) 5, pp. 872-890

Persistent link: https://www.econbiz.de/10015168471

Buying and Payment Habits : Using Grocery Data to Predict Credit Card Payments

Lee, Jung Youn; Yang, Joonhyuk; Anderson, Eric - 2021

This study shows that individuals' habits in grocery shopping are incrementally useful in predicting their credit card payment behaviors and that such incremental predictive power can translate into incremental profits for firms. Guided by prior work, we identify five broad grocery shopping...

Persistent link: https://www.econbiz.de/10013217533

How sales taxes affect customer and firm behavior: the role of search on the Internet

Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 229-239

Persistent link: https://www.econbiz.de/10003965460

Advertising in a competitive market : the role of product standards, customer learning, and switching costs

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

Persistent link: https://www.econbiz.de/10009786164

Reviews without a purchase : low ratings, loyal customers, and deception

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 51 (2014) 3, pp. 249-269

Persistent link: https://www.econbiz.de/10010380963

Price stickiness and customer antagonism

Anderson, Eric T.; Simester, Duncan - In: The quarterly journal of economics 125 (2010) 2, pp. 729-765

Persistent link: https://www.econbiz.de/10008699229

A step-by-step guide to smart business experiments

Anderson, Eric T.; Simester, Duncan - In: Harvard business review : HBR 89 (2011) 3, pp. 98-105

Persistent link: https://www.econbiz.de/10008904855

Leveraging product returns to maximize customer equity

Petersen, J. Andrew; Anderson, Eric T. - In: Handbook of research on customer equity in marketing, (pp. 160-177). 2015

Persistent link: https://www.econbiz.de/10010483488

Customer search in response to sales taxes : the Internet versus catalogs

Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan; … - In: MSI reports : working paper series (2008) 4, pp. 25-45

Persistent link: https://www.econbiz.de/10003814430

Price cues and customer price knowledge

Anderson, Eric T.; Simester, Duncan - In: Handbook of pricing research in marketing, (pp. 150-166). 2009

Persistent link: https://www.econbiz.de/10003819677