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~subject:"Consumer behaviour"
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The role of product brand imag...
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Consumer behaviour
Konsumentenverhalten
37
Online retailing
14
Clothing
13
Online-Handel
13
USA
12
United States
12
Bekleidung
11
Brand image
10
Markenimage
10
Brand management
7
E-commerce
7
Electronic Commerce
7
Markenführung
7
Aesthetics
6
Beziehungsmarketing
6
Brand
6
Innovation adoption
6
Innovationsakzeptanz
6
Markenartikel
6
Relationship marketing
6
Social Web
6
Social web
6
Ästhetik
6
Bekleidungsindustrie
5
Clothing industry
5
Distribution channel
5
Product design
5
Produktgestaltung
5
Vertriebsweg
5
Einzelhandel
3
Elderly people
3
Electronic commerce
3
Ethnic group
3
Ethnische Gruppe
3
Internet shopping
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product information
3
Produktinformation
3
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22
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Article
45
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37
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37
research-article
8
Language
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English
45
Author
All
Forsythe, Sandra
19
Chattaraman, Veena
18
Kwon, Wi-Suk
16
Kim, Jiyeon
8
Lennon, Sharron J.
8
Liu, Chuanlan
5
Gilbert, Juan E.
4
Rudd, Nancy A.
3
Myers, Beth
2
Shim, Soo In
2
Sung, Jihyun
2
Alikhademi, Kiana
1
Black, William C.
1
Byun, Sang-Eun
1
Chakraborty, Swagata
1
Chang, Jae Youn
1
Cui, Tianyu
1
Dai, Bo
1
Deshpande, Gopikrishna
1
Goh, Yi Sheng
1
Gu, Qingliang
1
Ha, Young
1
Han, Jinhee
1
Harrison, Ebenezer Nana Banyin
1
Huang, Xiao
1
In Shim, Soo
1
Jae Moon, Sook
1
Kim, Boowon
1
Kim, HyeJeong
1
Kim, Jai‐Ok
1
King, Tamira
1
Kwon, Wi‐Suk
1
Li, Yishuang
1
Mann, Manveer
1
Merrilees, Bill
1
Michaelson, Dawn M.
1
Nanu, Luana
1
Noh, Mijeong
1
Rahman, Imran
1
Richardson, Brianna
1
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Published in...
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Journal of fashion marketing and management
9
International Journal of Retail & Distribution Management
3
Journal of business research : JBR
3
The journal of product & brand management
3
International journal of retail & distribution management
2
Journal of consumer behaviour : an international research review
2
Journal of electronic commerce research : JECR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of nonprofit & voluntary sector marketing
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Product & Brand Management
1
Journal of Research in Interactive Marketing
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
37
Other ZBW resources
8
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1
'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Ross, Kassandra
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
Saved in:
2
Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Gilbert, Juan E.
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 276-297
Persistent link: https://www.econbiz.de/10009486391
Saved in:
3
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-Suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
4
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-Suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
5
The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Dai, Bo
;
Forsythe, Sandra
;
Kwon, Wi-Suk
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010348269
Saved in:
6
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-Suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
7
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-Suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
Saved in:
8
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
9
A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth
;
Kwon, Wi-Suk
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010351670
Saved in:
10
What induces online loyalty? : online versus offline brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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