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Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance : an application of stimulus-organism-response theory

Kim, Wooyang; Hantula, Donald A.; Di Benedetto, C. Anthony - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2237-2268

Persistent link: https://www.econbiz.de/10013552993

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744

Persistent link: https://www.econbiz.de/10009408729

Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10010405834

Consumer innovativeness and international consumer behavior : comments and extensions

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194

Persistent link: https://www.econbiz.de/10011774972

The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan; Di … - In: Interdisciplinary approaches to product design, …, (pp. 67-89). 2012

Persistent link: https://www.econbiz.de/10009626888

The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard - 2014

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...

Persistent link: https://www.econbiz.de/10014041385

Co-production of prolonged, complex, and negative services : an examination of medication adherence in chronically ill individuals

Spanjol, Jelena; Cui, Anna Shaojie; Nakata, Cheryl; … - In: Journal of service research : JSR 18 (2015) 3, pp. 284-302

Persistent link: https://www.econbiz.de/10011336510

Chronic illness medication compliance : a liminal and contextual consumer journey

Nakata, Cheryl; Izberk-Bilgin, Elif; Sharp, Lisa; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 192-215

Persistent link: https://www.econbiz.de/10012022563

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 714-744

Purpose – The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used...

Persistent link: https://www.econbiz.de/10014674757

The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan; Di … - In: Interdisciplinary approaches to product design, …, (pp. 67-89). 2012

Luxury goods manufacturers may find it profitable to enter a different demographic segment, and several strategies are available to do so. Nevertheless, such market expansion can be risky, and the luxury goods company must avoid tarnishing the equity contained in the luxury brand. This study...

Persistent link: https://www.econbiz.de/10015378050