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Retail price discount depth and perceived quality uncertainty
Zheng, Dan; Chen, Yuxin; Zhang, Zhe; Che, Hai - In: Journal of retailing 98 (2022) 3, pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
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Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science 29 (2010) 3, pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
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Assessing the effect of a channel switch
Chen, Xinlei - 2005
Persistent link: https://www.econbiz.de/10003952820
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Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science 27 (2008) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet; Chen, Xinlei; Dasgupta, Srabana - In: Journal of marketing research : JMR 45 (2008) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
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Price competition in markets with consumer variety seeking
Seetharaman, P. B.; Che, Hai - In: Marketing science 28 (2009) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10003868042
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"Speed of replacement" : modeling brand loyalty using last-move data
Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505
Persistent link: https://www.econbiz.de/10003872308
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Bounded rationality in pricing under state-dependent demand : do firms look ahead, and if so, how far?
Che, Hai; Sudhir, K.; Seetharaman, P. B. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10003547836
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The economic value of online reviews
Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science 34 (2015) 5, pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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Consumer learning and evolution of consumer brand preferences
Che, Hai; Erdem, Tülin; Öncü, T. Sabri - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 173-202
Persistent link: https://www.econbiz.de/10011409852