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The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter; Raaij, Willem Fred van - 1995
Persistent link: https://www.econbiz.de/10000922750
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Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der; Leeflang, Peter - 1997
Persistent link: https://www.econbiz.de/10000974970
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The changing consumer in the European Union : special issue
Leeflang, Peter (contributor);  … - In: International journal of research in marketing : IJRM ; … 12 (1995) 5, pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
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Specification of simplified versions of a new product evaluation model
Nijkamp, Willem G.; Leeflang, Peter - 1980
Persistent link: https://www.econbiz.de/10002575153
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Cause-related marketing as sales promotion
Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
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The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
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Identifying the direct mail-prone consumer
Leeflang, Peter; Spring, Penny Noel; Doorn, Jenny van; … - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10010406145