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Enhancing relationships in e-tail : role of relationship quality and duration

Dorai, Sriram; Balasubramanian, Nataraj; Sivakumaran, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012430723

Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services

Anbumathi,, Rajendiran; Dorai, Sriram; Palaniappan, Umayal - In: Journal of retailing and consumer services 71 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014259296

Gendered scholarship: exploring the implications for consumer behaviour research

Kumar, Payal; Varshney, Sanjeev - In: Equality, Diversity and Inclusion: An International Journal 31 (2012) 7, pp. 612-632

Purpose – The purpose of this paper is to explore the possibility of whether more representation of gendered scholarship could enrich the traditional framework of consumer behaviour – a discipline that lacks consensus on epistemology and is also starved of theory building – by means of...

Persistent link: https://www.econbiz.de/10014720049

Understanding consumer preference between bundled and unbundled green offering

Shabbirhusain RV; Varshney, Sanjeev; Venugopal, Pingali; … - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 527-552

Persistent link: https://www.econbiz.de/10013465719

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Consumer cynicism : interdisciplinary hybrid review and research agenda

Indibara, Indirah; Halder, Deepa; Varshney, Sanjeev - In: International journal of consumer studies 47 (2023) 6, pp. 2724-2746

Persistent link: https://www.econbiz.de/10014427358

Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens

Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Journal of consumer marketing 42 (2025) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10015205247

Luxury goods consumption : a conceptual framework based on literature review

Ghosh, Angshuman; Varshney, Sanjeev - In: South Asian journal of management : SAJM 20 (2013) 2, pp. 146-159

Persistent link: https://www.econbiz.de/10009788182

Social media content strategy for sport clubs to drive fan engagement

Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648956

Is current way of promoting sustainability, sustainable?

ShabbirHusain, R. V.; Varshney, Sanjeev - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 84-113

Persistent link: https://www.econbiz.de/10012200000