Narrow search
Showing 1 - 10 of 11
Cover Image
Identifying types of stores in commercial zones and their marketing strategies
Singhavolakul, Naiyarat; Lee, Tzong-ru; Sinnarong, Nirote - In: International journal of enterprise network management 4 (2010) 3, pp. 275-301
Persistent link: https://www.econbiz.de/10009269637
Cover Image
Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Lee, Tzong-ru; Lin, Jiun-hung; Liao, Liaw Wan-chin; … - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 363-384
Persistent link: https://www.econbiz.de/10010394159
Cover Image
Promotion of economic animal welfare by market force : a case study
Lee, Tzong-ru; Lin, Chien-Hui; Dadura, Anieszka M.; … - In: International journal of business innovation and research 6 (2012) 3, pp. 302-321
Persistent link: https://www.econbiz.de/10009551659
Cover Image
A marketing paradigm for successful lean implementation
Sawhney, Rapinder; Lee, Tzong-ru; Wu, Hsiao-chen; Chen, … - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 282-297
Persistent link: https://www.econbiz.de/10003837372
Cover Image
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru; Hsiao, Hsin-I; Hsu, Min Chih; Ganesh, K. - In: Journal of food products marketing 21 (2015) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
Cover Image
Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru; Chen, Chin-yao; Hilletofth, Per; Hsu, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
Cover Image
Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru; Choy, K. L.; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
Cover Image
Regional diffusion for remanufactured tied products in ecologically conscious consumers
Chen, Yenming J. - In: International journal of sustainable economy 3 (2011) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10009373011
Cover Image
Non-differentiated green product positioning : froles of uncertainty and rationality
Chen, Yenming J.; Sheu, Jiuh Biing - In: Transportation research / E : an international journal 103 (2017), pp. 248-260
Persistent link: https://www.econbiz.de/10011734007
Cover Image
The importance of customer participation for high-contact services : evidence from a real estate agency
Yang, Albert Jing-Fuh; Huang, Yung-Chin; Chen, Yenming J. - In: Total quality management & business excellence 30 (2019) 7, pp. 831-847
Persistent link: https://www.econbiz.de/10012199791