Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Tzong-Ru Lee; Jiun-Hung Lin; Liaw Wan-Chin Liao; Ting-Hsiao Yeh
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Tzong-ru ; Lin, Jiun-hung ; Liao, Liaw Wan-chin ; Yeh, Ting-hsiao |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 12.2012, 4/5/6, p. 363-384
|
| Subject: | enterprise development | microblog | behavioural response | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394159