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Tellis, Gerard J. - In: Journal of retailing 63 (1987) 3, pp. 279-297

Persistent link: https://www.econbiz.de/10001044583

Golder, Peter N.; Tellis, Gerard J. - 1997

Persistent link: https://www.econbiz.de/10000983634

Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327

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Tellis, Gerard J.; Yin, Eden; Bell, Simon - In: Journal of international marketing 17 (2009) 2, pp. 1-22

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Johnson, Joseph; Tellis, Gerard J.; Ip, Edward H. - In: Journal of retailing 89 (2013) 4, pp. 361-373

Persistent link: https://www.econbiz.de/10010226488

Tirunillai, Seshadri; Tellis, Gerard J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 463-479

Persistent link: https://www.econbiz.de/10010399707

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Ackerman, David; Tellis, Gerard J. - 2009

Persistent link: https://www.econbiz.de/10003785570

Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10011485245

Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - In: Journal of marketing 83 (2019) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10012176058