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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Konsumentenverhalten
9
Online retailing
6
Online-Handel
6
Kundenbindungsprogramm
4
Loyalty program
4
Sales promotion
4
Verkaufsförderung
4
Customer retention
3
Distribution channel
3
Food retailing
3
Kundenbindung
3
Lebensmitteleinzelhandel
3
Multichannel strategy
3
Multikanalvertrieb
3
Vertriebsweg
3
Advertising effects
2
Cluster analysis
2
Communication
2
Electronic Commerce
2
Electronic intermediaries
2
Italien
2
Italy
2
Kommunikation
2
Loyalty data
2
Loyalty programs
2
Marketing
2
Medium preference
2
Print vs online
2
Promotional flyers
2
Retail
2
Shopper marketing
2
Touchpoints
2
Werbewirkung
2
Absorption
1
Absorptive capacity
1
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8
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6
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6
Aufsatz im Buch
2
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2
Conference paper
1
Konferenzbeitrag
1
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English
9
Author
All
Ieva, Marco
9
Ziliani, Cristina
9
D'Attoma, Ida
2
Frasquet Deltoro, Marta
2
Gázquez-Abad, Juan Carlos
2
Salvietti, Giada
2
Published in...
All
Journal of retailing and consumer services
3
International journal of retail & distribution management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of advertising research
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
4
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
5
Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
Saved in:
6
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
7
Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina
;
Ieva, Marco
-
2025
-
Second edition
Persistent link: https://www.econbiz.de/10015325628
Saved in:
8
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
9
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
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