Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is money really the root of al...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
14
China
11
Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Advertising effects
2
Brand management
2
Experiment
2
Frauen
2
Fundraising
2
Markenführung
2
Mobile communications
2
Mobilkommunikation
2
Modellierung
2
Risiko
2
Risk
2
Sales promotion
2
Scientific modelling
2
Theorie
2
Theory
2
Utilitarianism
2
Utilitarismus
2
Verkaufsförderung
2
Werbewirkung
2
Women
2
Add health
1
Affective processing
1
Agent-based models
1
Aktienrückkauf
1
Altruism
1
Altruismus
1
Ambiguity
1
Ambivalence
1
Betriebliche Standortwahl
1
Charitable organization
1
Charity
1
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
research-article
1
Language
All
English
15
Author
All
Zhao, Ping
9
Zheng, Yuhuang
7
Chen, Rui
2
Ding, Min
2
Dong, Songting
2
Grewal, Rajdeep
2
Kivetz, Ran
2
Qiu, Chun
2
Chen, Rong
1
Gill, Tripat
1
Guan, Yuhong
1
Huang, Jianping
1
Liu, Maggie Wenjing
1
Ranaweera, Chatura
1
Su, Dan
1
Tong, Luqiong
1
Urminsky, Oleg
1
Wan, Fang
1
Wan, Xiaoang
1
Wang, Haizhong
1
Yao, Qing
1
Yu, Chunling
1
Zhang, Yan
1
Zhao, Xiaohua
1
Zhenfeng, Ma
1
Zhu, Rui Juliet
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing letters : a journal of research in marketing
2
Asian business & management
1
European Journal of Marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Other ZBW resources
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Warmer or cooler : the influence of ambient temperature on complex choices
Tong, Luqiong
;
Zhu, Rui Juliet
;
Zheng, Yuhuang
;
Zhao, Ping
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011930032
Saved in:
2
Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
Saved in:
3
Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption
Chen, Rui
;
Zheng, Yuhuang
;
Zhang, Yan
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 275-282
Persistent link: https://www.econbiz.de/10011479209
Saved in:
4
The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
Saved in:
5
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
Saved in:
6
Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns
Chen, Rui
;
Liu, Maggie Wenjing
;
Guan, Yuhong
;
Zheng, Yuhuang
- In:
Journal of business research : JBR
120
(
2020
),
pp. 608-618
Persistent link: https://www.econbiz.de/10012417172
Saved in:
7
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
8
An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling
;
Zhao, Ping
;
Wang, Haizhong
- In:
Frontiers of business research in China : selected …
2
(
2008
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
Saved in:
9
Social tie strength and virtual goods purchase decisions of online game players
Zhao, Ping
;
Qiu, Chun
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 283-300
Persistent link: https://www.econbiz.de/10011858760
Saved in:
10
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
