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An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk; Schoormans, Jan P. L. - In: Journal of economic psychology : research in economic … 25 (2004) 6, pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
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Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den; Dahl, Darren W.; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
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The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.; Snelders, Dirk; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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Tarifwahl-Anomalien bei optionalen Mobilfunktarifen : eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias
Heidenreich, Sven; Talke, Katrin - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 3, pp. 280-307
Persistent link: https://www.econbiz.de/10009535966
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How to overcome pro-change bias : incorporating passive and active innovation resistance in innovation decision models
Talke, Katrin; Heidenreich, Sven - In: The journal of product innovation management : an … 31 (2014) 5, pp. 894-907
Persistent link: https://www.econbiz.de/10010416916