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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
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"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts
Yoon, Sukki; Vargas, Patrick - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009124709
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How lonely consumers relate to brands : insights from psychological and marketing research
Long, Christopher R.; Yoon, Sukki; Friedman, Mike - In: Strong brands, strong relationships, (pp. 95-105). 2015
Persistent link: https://www.econbiz.de/10011313056
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When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
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College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
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Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
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Guilt and shame : environmental message framing effects
Baek, Tae Hyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
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Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong; Yoon, Sukki; Vangelova, Milena - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10011614278