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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Brand management
9
Markenführung
9
Brand
5
Markenartikel
5
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Advertising effects
2
Attachment
2
Brand architecture
2
Celebrity endorsement
2
Celebrity-Werbung
2
Dienstleistungsmarketing
2
Global consumer culture
2
International marketing
2
Internationales Marketing
2
Markenarchitektur
2
Market intelligence
2
Meaning of cool
2
Middle east
2
Mobile communications
2
Mobilkommunikation
2
S-D logic
2
Services marketing
2
Werbewirkung
2
Word association
2
brand architecture
2
Acculturation
1
Aesthetics
1
Arab countries
1
Arabische Staaten
1
Armutsbekämpfung
1
Brand extension
1
Brand owner
1
Brand visual aesthetics
1
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1
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1
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English
12
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Rahman, Kaleel
11
Mulye, Rajendra
3
Saldanha, Natalya
3
Mady, Tarek
2
Areni, Charles Scott
1
Bajaj, Neha
1
Bowden, Jana
1
Buschgens, Mark
1
Cherrier, Hélène
1
Do, Diem Khac Xuan
1
Figueiredo, Bernardo
1
Ford, John B.
1
Karpen, Ingo O.
1
Lee, Dennis
1
Mady, Sarah
1
Ogden, Steve
1
Reid, Mike
1
Robinson, Linda J.
1
Steel, Marion
1
Yüksel, Ülkü
1
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Journal of strategic marketing
4
Australasian marketing journal
1
Global observations of the influence of culture on consumer buying behavior
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of asset management
1
The journal of services marketing
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ECONIS (ZBW)
12
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1
Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Mady, Tarek
;
Cherrier, Hélène
;
Lee, Dennis
;
Rahman, Kaleel
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 453-472
Persistent link: https://www.econbiz.de/10009500875
Saved in:
2
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
3
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
Saved in:
4
Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel
;
Karpen, Ingo O.
;
Reid, Mike
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
Saved in:
5
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
6
How consumers become "cool" : distinction-seeking vs. trend-following - evidence from the Arab world
Rahman, Kaleel
- In:
Global observations of the influence of culture on …
,
(pp. 124-135)
.
2018
Persistent link: https://www.econbiz.de/10011718887
Saved in:
7
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
8
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 434-454
Persistent link: https://www.econbiz.de/10012313911
Saved in:
9
How brand owners construct imagined worlds with brand visual aesthetics
Buschgens, Mark
;
Figueiredo, Bernardo
;
Rahman, Kaleel
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012298789
Saved in:
10
Consumer motivations to create alternative consumption platforms
Bajaj, Neha
;
Steel, Marion
;
Ogden, Steve
;
Rahman, Kaleel
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 50-57
Persistent link: https://www.econbiz.de/10012599950
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