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Identifying types of stores in commercial zones and their marketing strategies

Singhavolakul, Naiyarat; Lee, Tzong-ru; Sinnarong, Nirote - In: International journal of enterprise network management 4 (2010) 3, pp. 275-301

Persistent link: https://www.econbiz.de/10009269637

Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response

Lee, Tzong-ru; Lin, Jiun-hung; Liao, Liaw Wan-chin; … - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 363-384

Persistent link: https://www.econbiz.de/10010394159

Promotion of economic animal welfare by market force : a case study

Lee, Tzong-ru; Lin, Chien-Hui; Dadura, Anieszka M.; … - In: International journal of business innovation and research 6 (2012) 3, pp. 302-321

Persistent link: https://www.econbiz.de/10009551659

A marketing paradigm for successful lean implementation

Sawhney, Rapinder; Lee, Tzong-ru; Wu, Hsiao-chen; Chen, … - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 282-297

Persistent link: https://www.econbiz.de/10003837372

Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada

Lee, Tzong-ru; Hsiao, Hsin-I; Hsu, Min Chih; Ganesh, K. - In: Journal of food products marketing 21 (2015) 2, pp. 193-212

Persistent link: https://www.econbiz.de/10011432158

Key factors affecting customers' willingness to use mobile coupons in a restaurant setting

Lee, Tzong-ru; Chen, Chin-yao; Hilletofth, Per; Hsu, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 248-260

Persistent link: https://www.econbiz.de/10011387708

Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies

Lee, Tzong-ru; Choy, K. L.; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57

Persistent link: https://www.econbiz.de/10011710580

Placing Wroe Alderson's contributions to buyer behavior in historical perspective

Tamilia, Robert D. - In: European Business Review 19 (2007) 6, pp. 468-494

Purpose – The purpose of this paper is to present the contributions of Wroe Alderson to the buyer behavior literature from an historical perspective. His views of the consumer in the 1950s revolutionized the way we now teach and do research in this domain of marketing....

Persistent link: https://www.econbiz.de/10014713267

A SOS construct of negative emotions in customers' service experience (CSE) and service recovery by firms (SRF)

Svari, Sander; Slåtten, Terje; Svensson, Göran; … - In: Journal of Services Marketing 25 (2011) 5, pp. 323-335

Purpose – The objective of this paper is to test the validity and reliability of a SOS construct and its dimensions (i.e. self, other and situational) of negative emotions in the context of consumers' service experience (CSE) and the following processes of service recovery by firms (SRF)....

Persistent link: https://www.econbiz.de/10014905346

Service receivers' negative emotions in airline and hospital service settings

Petzer, Daniel J.; De Meyer, Christine F.; Svari, Sander; … - In: Journal of Services Marketing 26 (2012) 7, pp. 484-496

Purpose – The purpose of this paper is to examine service receivers' negative emotions in two different service settings, namely at an airport and in a hospital. Design/methodology/approach – A descriptive, convenience sampling survey method was used to collect data in South Africa...

Persistent link: https://www.econbiz.de/10014905406