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~subject:"Consumer behaviour"
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Consumer behaviour
Taiwan
34
Lieferantenmanagement
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Supplier relationship management
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Beziehungsmarketing
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Lee, Tzong-ru
7
Ganesh, K.
2
Hsu, Min Chih
2
Cassia, Fabio
1
Chen, Chin-yao
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Chen, Shiou-yu
1
Choy, K. L.
1
Dadura, Anieszka M.
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Hilletofth, Per
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Hsiao, Hsin-I
1
Hsu, Yi-hsiang
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Liao, Liaw Wan-chin
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Lin, Chien-Hui
1
Lin, Jiun-hung
1
Sawhney, Rapinder
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Singhavolakul, Naiyarat
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Sinnarong, Nirote
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Wu, Hsiao-chen
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Yeh, Ting-hsiao
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International journal of management & enterprise development : IJMED
2
International journal of business excellence
1
International journal of business innovation and research
1
International journal of enterprise network management
1
International journal of logistics economics and globalisation
1
Journal of food products marketing
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ECONIS (ZBW)
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Identifying types of stores in commercial zones and their marketing strategies
Singhavolakul, Naiyarat
;
Lee, Tzong-ru
;
Sinnarong, Nirote
- In:
International journal of enterprise network management
4
(
2010
)
3
,
pp. 275-301
Persistent link: https://www.econbiz.de/10009269637
Saved in:
2
Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Lee, Tzong-ru
;
Lin, Jiun-hung
;
Liao, Liaw Wan-chin
; …
- In:
International journal of management & enterprise …
12
(
2012
)
4/5/6
,
pp. 363-384
Persistent link: https://www.econbiz.de/10010394159
Saved in:
3
Promotion of economic animal welfare by market force : a case study
Lee, Tzong-ru
;
Lin, Chien-Hui
;
Dadura, Anieszka M.
; …
- In:
International journal of business innovation and research
6
(
2012
)
3
,
pp. 302-321
Persistent link: https://www.econbiz.de/10009551659
Saved in:
4
A marketing paradigm for successful lean implementation
Sawhney, Rapinder
;
Lee, Tzong-ru
;
Wu, Hsiao-chen
;
Chen, …
- In:
International journal of logistics economics and …
1
(
2007/08
)
3/4
,
pp. 282-297
Persistent link: https://www.econbiz.de/10003837372
Saved in:
5
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru
;
Hsiao, Hsin-I
;
Hsu, Min Chih
;
Ganesh, K.
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
Saved in:
6
Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru
;
Chen, Chin-yao
;
Hilletofth, Per
;
Hsu, …
- In:
International journal of management & enterprise …
13
(
2014
)
3/4
,
pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
Saved in:
7
Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru
;
Choy, K. L.
;
Hsu, Min Chih
;
Cassia, Fabio
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
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