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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Museum
8
Relationship marketing
8
Spain
8
Beziehungsmarketing
6
Business start-up
6
Social capital
6
Sozialkapital
6
Unternehmensgründung
6
museums
6
Holiday behaviour
5
Internet marketing
5
Social Web
5
Social network
5
Social web
5
Soziales Netzwerk
5
Technologiepark
5
Technology park
5
Urlaubsverhalten
5
trust
5
Brand image
4
Brand management
4
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4
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4
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4
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4
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4
Spanien
4
Supplier relationship management
4
social capital
4
B-to-B-Marketing
3
Brand
3
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3
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3
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3
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3
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12
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Camarero Izquierdo, Carmen
7
Antón, Carmen
4
San José Cabezudo, Rebeca
4
Rodríguez-Torrico, Paula
3
San-Martín, Sonia
3
Apadula, Lauren Trabold
2
Buhalis, Dimitrios
1
Gil, Fernando
1
Gutiérrez Cillán, Jesús
1
Gutiérrez, Sonia San Martín
1
Izquierdo, Carmen Camarero
1
Laguna, Marta
1
Laguna-Garcia, Marta
1
Laguna-García, Marta
1
López-Catalán, B.
1
Ramon-Jeronimo, Maria Angeles
1
San José-Cabezudo, Rebeca
1
San Martín Gutiérrez, Sonia
1
Vega, Elias
1
Vega, Elías
1
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The journal of product & brand management
2
Business research quarterly : BRQ
1
Electronic commerce research and applications
1
International journal of consumer studies
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Product and channel-related risk and involvement in online contexts
Gutiérrez, Sonia San Martín
;
Izquierdo, Carmen Camarero
; …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008933139
Saved in:
2
Once upon a game : boosting brand storytelling through gamification
Vega, Elias
;
Camarero Izquierdo, Carmen
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10015165273
Saved in:
3
The culture of gift giving : what do consumers expect from commercial and personal contests?
Antón, Carmen
;
Camarero Izquierdo, Carmen
;
Gil, Fernando
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10010255551
Saved in:
4
Experience value or satiety? : the effects of the amount and variety of tourists' activities on perceived experience
Antón, Carmen
;
Camarero Izquierdo, Carmen
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 920-935
Persistent link: https://www.econbiz.de/10011927239
Saved in:
5
How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation
Gutiérrez Cillán, Jesús
;
Camarero Izquierdo, Carmen
; …
- In:
Business research quarterly : BRQ
20
(
2017
)
4
,
pp. 258-274
Persistent link: https://www.econbiz.de/10011751012
Saved in:
6
Impacts of authenticity, degree of adaptation and cultural contrast on travellers' memorable gastronomy experiences
Antón, Carmen
;
Camarero Izquierdo, Carmen
;
Laguna, Marta
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 743-764
Persistent link: https://www.econbiz.de/10012176684
Saved in:
7
What's behind the jpg? : understanding consumer adoption of non-fungible tokens
Vega, Elías
;
Camarero Izquierdo, Carmen
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014531545
Saved in:
8
Culinary tourism experiences : the effect of iconic food on tourist intentions
Antón, Carmen
;
Camarero Izquierdo, Carmen
; …
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209391
Saved in:
9
Have an omnichannel seamless interaction experience! : dimensions and effect on consumer satisfaction
Rodríguez-Torrico, Paula
;
Apadula, Lauren Trabold
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1731-1761
Persistent link: https://www.econbiz.de/10012424269
Saved in:
10
Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013536276
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