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~subject:"Consumer behaviour"
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Consumer behaviour
Italien
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12
Einzelhandel
11
Retail trade
11
KMU
10
SME
10
Beziehungsmarketing
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Markenimage
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Structural equation model
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Brand
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Martinelli, Elisa
10
De Canio, Francesca
6
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3
Grappi, Silvia
3
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2
Fuentes-Blasco, Maria
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International journal of retail and distribution management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Italian journal of marketing : ITJM
1
Journal of international consumer marketing
1
Journal of marketing communications
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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1
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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2
Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano
(
contributor
);
Grappi, Silvia
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009713583
Saved in:
3
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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4
Italian and US consumers of local foods : an exploratory assessment of invariance
Campbell, Jeffrey
;
Martinelli, Elisa
;
Fairhurst, Ann
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 280-294
Persistent link: https://www.econbiz.de/10011339260
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5
Purchasing veg private labels? : a comparison between occasional and regular buyers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012666025
Saved in:
6
Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
De Canio, Francesca
;
Sánchez-Franco, Manuel J.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012305758
Saved in:
7
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
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8
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
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9
Extrinsic motivations behind mobile shopping : what drives regular and occasional shoppers?
De Canio, Francesca
;
Fuentes-Blasco, Maria
;
Martinelli, …
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 962-980
Persistent link: https://www.econbiz.de/10013398143
Saved in:
10
Exploring channel switching in the aftermath of the Covid-19 pandemic : are shoppers all driven by the same motivations?
De Canio, Francesca
;
Fuentes-Blasco, Maria
;
Martinelli, …
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1656-1676
Persistent link: https://www.econbiz.de/10014484175
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