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Consumer behaviour
Konsumentenverhalten
96
Emotion
38
Theorie
25
Theory
25
Brand
18
Markenartikel
18
Brand management
16
Markenführung
16
Salespeople
15
Verkaufspersonal
15
Brand image
14
Ethics
14
Markenimage
14
Personality psychology
14
Persönlichkeitspsychologie
14
Ethik
13
Marketing
13
Marktforschung
13
Cognition
11
Corporate social responsibility
11
Experiment
11
Kognition
11
Beziehungsmarketing
10
Market research
10
Relationship marketing
10
Business ethics
9
Corporate Social Responsibility
9
Marketing theory
9
Marketingmanagement
9
Marketingtheorie
9
Unternehmensethik
9
Measurement
8
Organizational behaviour
8
USA
8
United States
8
Verhalten in Organisationen
8
Behavioral economics
7
Customer satisfaction
7
Kundenzufriedenheit
7
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Undetermined
34
Free
13
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Article
83
Book / Working Paper
15
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Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
12
Book section
12
Arbeitspapier
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
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2
research-article
2
Aufsatzsammlung
1
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Language
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English
96
Italian
2
Author
All
Bagozzi, Richard P.
74
Grappi, Silvia
27
Romani, Simona
22
Xie, Chunyan
8
Gabrielli, Veronica
6
Zarantonello, Lia
6
Verbeke, Willem J. M. I.
5
Baghi, Ilaria
4
Batra, Rajeev
3
Dholakia, Utpal M.
3
Paulssen, Marcel
3
Pozharliev, Rumen
3
Yoon, Carolyn
3
Atakan, S. Sinem
2
Balboni, Bernardo
2
Barbarossa, Camilla
2
Birk, Matthias M.
2
Bursi, Tiziano
2
Dalli, Daniele
2
Dietvorst, Roeland C.
2
Formisano, Marcello
2
Gistri, Giacomo
2
Griskevicius, Vladas
2
Grønhaug, Kjell
2
Herjanto, Halimin
2
Martinelli, Elisa
2
Montanari, Fabrizio
2
Moutinho, Luiz
2
Pace, Stefano
2
Querci, Ilaria
2
Rothman, Alexander J.
2
Ruvio, Ayalla A.
2
Sekerka, Leslie E.
2
Simpson, Jeffry A.
2
Stone, Merlin
2
Wright, Len Tiu
2
Østli, Jens
2
Ahuvia, Aaron
1
Ahuvia, Aaron C.
1
Amatulli, Cesare
1
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Psychology & marketing
7
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The journal of product & brand management
3
Betriebswirtschaftliche Diskussionsbeiträge
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Routledge companions in business, management and accounting
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Cogent business & management
1
Collana di economia / 4
1
Digital marketing : global strategies from the world's leading experts
1
European journal of marketing
1
International Marketing Review
1
International journal of arts management
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
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ECONIS (ZBW)
96
Other ZBW resources
2
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Corporate socially responsible initiatives and their effects on consumption of green products
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
Journal of business ethics : JOBE
135
(
2016
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10011498479
Saved in:
2
Consumer stakeholder responses to reshoring strategies
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011306304
Saved in:
3
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
4
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
5
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
6
Consumer responses to corporate offshoring practices
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Management decision : MD
53
(
2015
)
3
,
pp. 698-712
Persistent link: https://www.econbiz.de/10011291398
Saved in:
7
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
8
Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
Journal of business ethics : JOBE
114
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
Saved in:
9
Consumer reshoring sentiment and animosity : expanding our understanding of market responses to reshoring
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Management international review : MIR ; journal of …
60
(
2020
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012229381
Saved in:
10
Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
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