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Predicting future purchases with the Poisson log-normal model
Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
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Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
Trinh, Giang; Wright, Malcolm J. - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209555
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Nonstationary conditional trend analysis : an application to scanner panel data
Tibrewala, Vikas; Lenk, Peter J.; Rao, Ambar G. - 1992
Persistent link: https://www.econbiz.de/10000831913
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Modelli finanziari in tempo continuo : un'applicazione del calcolo stochastico
Cassese, Gianluca; Maggiolini, Vittorio - 1994
Persistent link: https://www.econbiz.de/10000907343
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Prognose von Kaufwahrscheinlichkeiten auf Basis geäußerter Kaufabsichten
Decker, Reinhold - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 73-80). 1995
Persistent link: https://www.econbiz.de/10001316677
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Panel analysis : latent probability models for attitude and behavior processes
Wiggins, Lee M. - 1973
Persistent link: https://www.econbiz.de/10000050519
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Modelling consumer acceptance probabilities
Thomas, L. C. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002435249
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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Computational advancements and application of Bayesian techniques in marketing
Srivastava, Richa; Sanjeev, M. A. - In: Technology, management and business : evolving perspectives, (pp. 189-200). 2023
Persistent link: https://www.econbiz.de/10014342506