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Some antecedents of price sensitivity
Ramirez, Edward; Goldsmith, Ronald E. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
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Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
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The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Ramirez, Edward; Tajdini, Saeed; David, Meredith E. - In: Journal of marketing theory and practice 25 (2017) 3, pp. 291-304
Persistent link: https://www.econbiz.de/10011738474
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Developing a multi-dimensional product evaluation scale
Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary - In: Psychology & marketing 39 (2022) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181