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~subject:"Consumer behaviour"
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Qualitative analysis of online...
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Consumer behaviour
Multinationales Unternehmen
45
Transnational corporation
45
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25
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21
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20
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19
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19
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Penz, Elfriede
22
Stöttinger, Barbara
8
Sinkovics, Rudolf R.
6
Hogg, Margaret K.
4
Hartl, Barbara
3
Hofmann, Eva
3
Kirchler, Erich
3
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2
Vida, Irena
2
Yamin, Mo
2
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1
Freudenreich, Thomas
1
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1
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Psychology & marketing
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Brick & mortar shopping in the 21st century
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Handbook of research on counterfeiting and illicit trade
1
Impact of e-commerce on consumers and small firms
1
Journal of Research in Interactive Marketing
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
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1
Multicultural perspectives in customer behaviour
1
New developments and approaches in consumer behavior research
1
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1
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ECONIS (ZBW)
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Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
Saved in:
2
Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R.
-
1999
Persistent link: https://www.econbiz.de/10000998206
Saved in:
3
Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas
;
Penz, Elfriede
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
Saved in:
4
The "whys" and "hows" of ethical investment : understanding an early-stage market through an explorative approach
Hofmann, Eva
;
Penz, Elfriede
;
Kirchler, Erich
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
2
,
pp. 102-117
Persistent link: https://www.econbiz.de/10003898934
Saved in:
5
Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede
;
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
Saved in:
6
Value of regional brands in Europe : how consumers in five European countries co-construct meaning of European brands
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 68-20
Persistent link: https://www.econbiz.de/10008989462
Saved in:
7
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
8
Consumer decision-making in online and offline environments
Penz, Elfriede
;
Hogg, Margaret K.
- In:
The Routledge companion to digital consumption
,
(pp. 235-248)
.
2013
Persistent link: https://www.econbiz.de/10009690731
Saved in:
9
Predicting consumer digital piracy behavior : the role of rationalization and perceived consequences
Vida, Irena
;
Koklic, Mateja Kos
;
Kukar-Kinney, Monika
; …
- In:
Journal of research in interactive marketing : …
6
(
2012
)
4
,
pp. 298-313
Persistent link: https://www.econbiz.de/10009671842
Saved in:
10
Sex-role specialization in a transforming market : empirical evidence from Vietnamese middle-class households
Penz, Elfriede
;
Kirchler, Erich
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10009513279
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