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Consumer ethnocentrism and willingness to buy : analyzing the role of three demographic consumer characteristics
Josiassen, Alexander; Assaf, A. Georges; Karpen, Ingo O. - In: International marketing review 28 (2011) 6, pp. 627-646
Persistent link: https://www.econbiz.de/10009390028
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The effects of customer voice on hotel performance
Assaf, A. Georges; Josiassen, Alexander; Cvelbar, … - In: International journal of hospitality management 44 (2015), pp. 77-83
Persistent link: https://www.econbiz.de/10010501234
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Does restaurant menu information affect customer attitudes and behavioral intentions? : a cross-segment empirical analysis using PLS-SEM
Khodr, Fakih; Assaker, Guy; Assaf, A. Georges; Hallak, Rob - In: International journal of hospitality management 57 (2016), pp. 71-83
Persistent link: https://www.econbiz.de/10011581264
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Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian; Josiassen, Alexander; Assaf, A. Georges - In: Journal of international marketing 27 (2019) 3, pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
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Tourism ethnocentrism and its effects on tourist and resident behavior
Kock, Florian; Josiassen, Alexander; Assaf, A. Georges; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 427-439
Persistent link: https://www.econbiz.de/10011983342
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Investigating place solidarity and consumer boycotting in threatening times : a study on the Ukraine-Russia conflict
Josiassen, Alexander; Lang, Eva; Nørfelt, Astrid; … - In: Journal of business research : JBR 182 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015130248
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When the future is now : an experimental study on the role of future thinking and affective forecasting in accommodation decision-making
Karl, Marion; Kock, Florian; Bauer, Alexander; Ritchie, … - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 969-988
Persistent link: https://www.econbiz.de/10014245671
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What is a cool restaurant? : understanding, measuring, and leveraging coolness for restaurants
Barbosa Escobar, Francisco; Kock, Florian; Assaf, A. Georges - 2025
Persistent link: https://www.econbiz.de/10015337475
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USA wine consumers' self-expansion to territorial brand attachment
Coyne, Matthew; Assaf, A. Georges; Uysal, Muzaffer - In: International journal of hospitality management 131 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015434889