Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How marketing scholars might h...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
47
Relationship marketing
47
Theorie
43
Theory
43
Strategisches Management
42
Strategic management
37
Resource-based view
36
Ressourcenorientierter Ansatz
36
Entrepreneurship
35
Entrepreneurship approach
33
Wettbewerbsvorteil
32
Competitive advantage
28
Konsumentenverhalten
25
Business start-up
20
Unternehmensgründung
20
Marketing management
18
Marketingmanagement
18
Wettbewerbsstrategie
18
USA
17
United States
17
Lieferantenmanagement
15
Supplier relationship management
15
Firm performance
14
Unternehmenserfolg
14
Innovation
11
Competitive strategy
10
Distribution channel
10
Führungskräfte
10
Management
10
Managers
10
Vertriebsweg
10
Business network
9
Stakeholder
9
Unternehmensnetzwerk
9
relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
23
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
25
Author
All
Palmatier, Robert W.
24
Harmeling, Colleen M.
7
Steinhoff, Lena
6
Fang, Eric
3
Henderson, Conor M.
3
Kim, Jisu J.
3
Martin, Kelly D.
3
Gu, Flora Fang
2
Kozlenkova, Irina V.
2
Kumar, V.
2
Lee, Ju-Yeon
2
Leung, Fine F.
2
Li, Xiaoling
2
Mende, Martin
2
Scott, Maura L.
2
Zhang, Jonathan Z.
2
Bechkoff, Jennifer R.
1
Beck, Joshua T.
1
Bleier, Alexander
1
Borah, Abhishek
1
Folse, Judith Anne Garretson
1
Griffith, Denni Arli
1
Hassler, Corinne M. K.
1
Huang, Minxue
1
Jarvis, Cheryl Burke
1
Kardes, Frank R.
1
Li, Yiwei
1
Liu, Juanyi
1
Moffett, Jordan W.
1
Monga, Ashwani
1
Morewedge, Carey K.
1
Shu, Suzanne B.
1
Small, Deborah A.
1
Sridhar, Shrihari
1
Stewart, David W.
1
Ubal, Valentina O.
1
Walker, Beth A.
1
Wang, Dainwen
1
Wang, Yonggui
1
Watson, George F., IV.
1
more ...
less ...
Published in...
All
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research
1
Journal of service research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The connected customer : the changing nature of consumer and business markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
5
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
Saved in:
6
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
8
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
9
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
10
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
