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"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
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Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans; Bertschy, Marjorie; Desbordes, Michel - In: Journal of strategic marketing 30 (2022) 4, pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna; Chanavat, Nicolas; Benson-Rea, Maureen - In: Sport management review 17 (2014) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984