Purpose – This research extends Mehrabian and Russell's Stimulus‐Organism‐Response model to include both external (i.e. reputation) and internal source of information (i.e. website quality) as stimuli which affect consumers' response systems. The purpose of this paper is to test a more...

Purpose – The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community. Design/methodology/approach – A mail survey is...

Purpose – The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based on stimulus‐organism‐response...

This paper develops an empirical framework to analyze consumer's dynamic switching decision in the cellular service industry. It first incorporates the sequential problem of quantity, plan and firm subscription choice in the presence of switching costs into a dynamic structural model, which...