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The consumer adoption of sustainability-oriented offerings : toward a middle-range theory

Ramirez, Edward - In: Journal of marketing theory and practice 21 (2013) 4, pp. 415-428

Persistent link: https://www.econbiz.de/10010231847

Empirical evidence of the effect of colorism on customer evaluations

Cowart, Kelly O.; Lehnert, Kevin D. - In: Psychology & marketing 35 (2018) 5, pp. 357-367

Persistent link: https://www.econbiz.de/10011970149

A structural look at consumer innovativeness and self-congruence in new product purchases

Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130

Persistent link: https://www.econbiz.de/10003780047

Some antecedents of price sensitivity

Ramirez, Edward; Goldsmith, Ronald E. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 199-213

Persistent link: https://www.econbiz.de/10003867488

Concrete and abstract goals associated with the consumption of environmentally sustainable products

Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1645-1665

Persistent link: https://www.econbiz.de/10011409527

The effects of proenvironmental demarketing on consumer attitudes and actual consumption

Ramirez, Edward; Tajdini, Saeed; David, Meredith E. - In: Journal of marketing theory and practice 25 (2017) 3, pp. 291-304

Persistent link: https://www.econbiz.de/10011738474

Developing a multi-dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary - In: Psychology & marketing 39 (2022) 2, pp. 271-293

Persistent link: https://www.econbiz.de/10012796095

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

A cross‐sectional test of the effect and conceptualization of service value

Cronin, J. Joseph; Brady, Michael K.; Brand, Richard R.; … - In: Journal of Services Marketing 11 (1997) 6, pp. 375-391

Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain...

Persistent link: https://www.econbiz.de/10014905596

Consumer (dis)trust online

Darke, Peter R.; Benedicktus, Ray L.; Brady, Michael K. - In: The Routledge companion to digital consumption, (pp. 404-414). 2013

Persistent link: https://www.econbiz.de/10009690710