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LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 210-226

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LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697

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LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

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Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

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LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336

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LaTour, Kathryn A. - In: Journal of advertising research 59 (2019) 3, pp. 263-267

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LaTour, Kathryn A.; Carbone, Lewis P.; Goan, Suzie - In: Memorable customer experiences : a research anthology, (pp. 177-193). 2009

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Cotte, June; LaTour, Kathryn A. - In: Transformative consumer research for personal and …, (pp. 485-498). 2012

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LaTour, Kathryn A.; Puccinelli, Nancy M.; Mast, Fred W. - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116

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