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Consumer behaviour
Konsumentenverhalten
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Winer, Russell S.
21
Assael, Henry
3
Chen, Xiaohong
3
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3
Yang, Sha
3
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2
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2
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
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2
Handbook of marketing strategy
1
Journal of business research : JBR
1
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1
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ECONIS (ZBW)
21
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1
Reference price model of brand choice for frequently purchased products
Winer, Russell S.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
Saved in:
2
Behavioral perspective on pricing strategy
Winer, Russell S.
- In:
Handbook of marketing strategy
,
(pp. 248-260)
.
2012
Persistent link: https://www.econbiz.de/10009530857
Saved in:
3
Pricing in the digital age : implications for consumer behavior
Winer, Russell S.
- In:
The Routledge companion to consumer behavior
,
(pp. 193-207)
.
2020
Persistent link: https://www.econbiz.de/10012316153
Saved in:
4
Where the rubber meets the road : a model of in-store consumer decision making
Inman, J. Jeffrey
;
Winer, Russell S.
-
1998
Persistent link: https://www.econbiz.de/10000997385
Saved in:
5
Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations
Sultan, Fareena
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10001161884
Saved in:
6
A framework for the formation and structure of consumer expectations : review and propositions
Oliver, Richard L.
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10001043160
Saved in:
7
Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
8
An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
Saved in:
9
The role of the beneficiary in willingness to pay for socially responsible products : a meta-analysis
Tully, Stephanie M.
;
Winer, Russell S.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 255-274
Persistent link: https://www.econbiz.de/10010402295
Saved in:
10
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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