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"Made in China": do American consumers really care
Sheng, Shirley Ye; Mrad, Selima Ben; Mullen, Michael R. - In: Journal of global business : JGB ; journal of the … 19 (2008) 37, pp. 5-16
Persistent link: https://www.econbiz.de/10003738754
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Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy; Ben Mrad, Selima; Lacoeuilhe, Jérôme; … - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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Drivers and consequences of consumer alienation in the French retail banking sector
Kaabachi, Souheila; Ben Mrad, Selima; Charfi, Ahmed Anis; … - 2024
Persistent link: https://www.econbiz.de/10015138147
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Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria; Kitchen, Philip J.; Dobre, Costinel; … - In: European journal of marketing 56 (2022) 4, pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
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Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila; Ben Mrad, Selima; Barreto, Tais - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
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Social comparison and self-determination in luxury consumption motivations
Petrescu, Maria; Ribamar Siqueira, Jose <Jr.>; Dobre, … - 2025
Persistent link: https://www.econbiz.de/10015373057
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Adolescent perceptions of parent and peer influences on teen purchase : an application of social power theory
Goodrich, Kendall; Mangleburg, Tamara F. - In: Journal of business research : JBR 63 (2010) 12, pp. 1328-1335
Persistent link: https://www.econbiz.de/10008747480
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Consumer initial trust toward internet-only banks in France
Kaabachi, Souheila; Mrad, Selima Ben; Petrescu, Maria - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 903-924
Persistent link: https://www.econbiz.de/10011788241
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The servicescape as an antecedent to service quality and behavioral intentions
Hooper, Daire; Coughlan, Joseph; Mullen, Michael R. - In: The journal of services marketing 27 (2013) 4, pp. 271-280
Persistent link: https://www.econbiz.de/10009788854