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Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep; Dutta, Kamani; Rani, Asha - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep; Bala, Madhu - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep; Kumari, Neetu - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Chahal, Hardeep; Kumari, Neetu - In: International journal of pharmaceutical and healthcare … 6 (2012) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10009568634
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Moderating role of perceived risk in credit card usage and experience link
Chahal, Hardeep; Sahi, Gurjeet Kaur; Rani, Anu - In: Journal of Indian business research 6 (2014) 3, pp. 286-308
Persistent link: https://www.econbiz.de/10010492674
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Conceptualising customer experiences : significant research propositions
Chahal, Hardeep; Dutta, Kamani - In: The marketing review 14 (2014) 4, pp. 361-381
Persistent link: https://www.econbiz.de/10011444951
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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Customer experience and its marketing outcomes in financial services : a multivariate approach
Raina, Swati; Chahal, Hardeep; Klaus, Phillip; Dutta, Kamani - In: Understanding the role of business analytics : some …, (pp. 119-143). 2019
Persistent link: https://www.econbiz.de/10011949847
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571