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Going green to repair damaged self-concept : the interplay of self-deficit and benefit appeals on green consumer behavior
Kim, Sujin - In: Journal of consumer behaviour 23 (2024) 5, pp. 2318-2334
Persistent link: https://www.econbiz.de/10015110757
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin; Lee, SoYoung - In: Journal of marketing communications 30 (2024) 4, pp. 465-486
Persistent link: https://www.econbiz.de/10014529314