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Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott; Kerwin, Shannon; Xu, Jie; Zhou, Yilun - In: Sport management review 17 (2014) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
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Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun; Tainsky, Scott - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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To share or not to share : strategic information sharing with store brand encroachment in platform markets
Yu, Dongdong; Luo, Chunlin; Xu, Jie; Ng, C. T. - In: Transportation research : an international journal 189 (2024), pp. 1-23
Persistent link: https://www.econbiz.de/10015095312
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Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu; Li, Shuhao; Xu, Jie; Liu, Min; Chen, Guofu - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
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Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism
Chen, Xi; Xu, Jie - 2022
Persistent link: https://www.econbiz.de/10013429122
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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 206-224
Persistent link: https://www.econbiz.de/10009574578