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Should a family firm communicate their family identity and country of origin? : a cross-cultural study from Chile and Spain

Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: International journal of emerging markets 17 (2022) 3, pp. 725-746

Persistent link: https://www.econbiz.de/10012886423

Unobserved heterogeneity and the importance of customer loyalty in mobile banking

Liébana-Cabanillas, F.; Santos, Manuel Alonso dos; … - In: Technology analysis & strategic management 29 (2017) 9, pp. 1015-1032

Persistent link: https://www.econbiz.de/10011739777

The influence of image valence on the attention paid to charity advertising

Santos, Manuel Alonso dos; Lobos, Camila; Muñoz, Nathalie - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 346-363

Persistent link: https://www.econbiz.de/10011779109

Strategies in sports marketing : technologies and emerging trends

Santos, Manuel Alonso dos (ed.) - 2014

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728007

Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?

Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388

Persistent link: https://www.econbiz.de/10012168852

Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home

Sánchez-Franco, Manuel J.; Arenas-Márquez, Francisco J.; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012665821

Determinants of mobile banking users' loyalty

Santos, Manuel Alonso dos; Soto-Fuentes, Y.; … - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 615-633

Persistent link: https://www.econbiz.de/10012258072

Effectiveness of sponsorship type, sport team identification, team support and congruence

Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209

Persistent link: https://www.econbiz.de/10014504967

Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study

Santos, Manuel Alonso dos; Sánchez-Franco, Manuel J.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 221-240

Persistent link: https://www.econbiz.de/10014331362

Transmission of family identity and consumer response : do consumers recognize family firms?

Ibáñez, María José; Santos, Manuel Alonso dos; … - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 6-25

Persistent link: https://www.econbiz.de/10013163232