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American journal of agricultural economics
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International journal of consumer studies
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ECONIS (ZBW)
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RePEc
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1
Surprise, anticipation, and sequence effects in the design of experiential services
Dixon, Michael J.
;
Victorino, Liana
;
Kwortnik, Robert J.
; …
- In:
Production and operations management : an international …
26
(
2017
)
5
,
pp. 945-960
Persistent link: https://www.econbiz.de/10011705505
Saved in:
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2006
Persistent link: https://www.econbiz.de/10003362137
Saved in:
3
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
4
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
(
contributor
)
- In:
Conjoint measurement : methods and applications
,
(pp. 387-414)
.
2001
Persistent link: https://www.econbiz.de/10001690281
Saved in:
5
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
(
contributor
)
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 413-440)
.
2003
Persistent link: https://www.econbiz.de/10001998086
Saved in:
6
Consumer Preferences for Diversity : A Field
Experiment
in Product Design
Flory, Jeffrey
;
Leibbrandt, Andreas
;
Shurchkov, Olga
; …
-
2022
This paper describes a randomized controlled field
experiment
designed to measure how individuals respond to racial and …
Persistent link: https://www.econbiz.de/10014240607
Saved in:
7
Naming product colors by consumption situations as advertising appeals : effects and the underlying mechanism
Ku, Hsuan-Hsuan
;
Su, Fong-Yi
- In:
European journal of marketing
58
(
2024
)
10
,
pp. 2199-2231
Persistent link: https://www.econbiz.de/10015198411
Saved in:
8
Color congruence on Instagram : the role of flow and aesthetic experience
Luarn, Pin
;
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2448-2463
Persistent link: https://www.econbiz.de/10015210797
Saved in:
9
Are brands that perform gendered product differentiation perceived as sexist? : an experimental investigation
Caruelle, Delphine
- In:
The journal of product & brand management
33
(
2024
)
5
,
pp. 576-589
Persistent link: https://www.econbiz.de/10015165162
Saved in:
10
Innovation : a data-driven approach
Kusiak, Andrew
- In:
International journal of production economics
122
(
2009
)
1
,
pp. 440-448
Persistent link: https://www.econbiz.de/10003904791
Saved in:
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