Using conjoint choice experiments to model consumer choices of product component packages
Year of publication: |
2003
|
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Other Persons: | Dellaert, Benedict G. C. (contributor) |
Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 413-440
|
Subject: | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Experiment | Theorie | Theory | Produktgestaltung | Product design | Diversifikation | Diversification |
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