Using conjoint choice experiments to model consumer choices of product component packages
Benedict G. C. Dellaert ...
| Year of publication: |
2001
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|---|---|
| Other Persons: | Dellaert, Benedict G. C. (contributor) |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 387-414
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| Subject: | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Experiment | Theorie | Theory | Produktgestaltung | Product design | Diversifikation | Diversification |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001690281