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Consumer behaviour
Konsumentenverhalten
103,488
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4,931
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4,482
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117
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111
Septianto, Felix
95
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92
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92
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92
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90
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84
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84
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82
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82
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82
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81
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80
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79
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79
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79
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78
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78
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76
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75
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73
Paul, Justin
73
Laroche, Michel
71
Bruwer, Johan
70
Kim, Jungkeun
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
65
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62
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921
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620
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Tourism management : research, policies, practice
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420
Marketing science
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Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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European journal of marketing : EJM
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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European Journal of Marketing
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Journal of Consumer Marketing
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Journal of the Academy of Marketing Science
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Journal of international consumer marketing
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Journal of marketing
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Journal of marketing communications
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Cogent business & management
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Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Food policy : economics planning and politics of food and agriculture
306
Journal of Islamic marketing
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
150
BASE
38
EconStor
24
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1
Meanings and functions in Olympic consumption : a study of the
Athens
2004
Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
2
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
3
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco P.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
4
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
5
Mediating effects between World Games identification and licensed merchandise
Cheng, Lee-joy
;
Yeh, Chin-chia
;
Wong, Seng-lee
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
4
,
pp. 384-398
Persistent link: https://www.econbiz.de/10010389684
Saved in:
6
Heterotopian space and the utopics of ethical and green consumption
Chatzidakis, Andreas
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 494-515
Persistent link: https://www.econbiz.de/10009545941
Saved in:
7
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
8
The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita
;
Rohman, Fatchur
;
Sri Palupi …
-
2022
Persistent link: https://www.econbiz.de/10013494053
Saved in:
9
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
Saved in:
10
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
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