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As a result of economic transformations in Poland the market for private banking services has developed dynamically for the last decades. The banks in search of advantage over their competitors have started to adopt the rules of relationship marketing, which highlight the role of the integrity...
Persistent link: https://www.econbiz.de/10013098219
This paper explores the perception of Indian customers towards the use of technologies with respect to such factors as convenience, privacy, security, ease of use, real time accessibility, and accurate record of varied transaction that enable customer's adoption of Banking Technology. Other...
Persistent link: https://www.econbiz.de/10013061744
In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...
Persistent link: https://www.econbiz.de/10013112633
In this competitive retail banking market of Pakistan, customer switching is injurious for every bank. Banking sector reforms and emerging of foreign and domestic private banks with vast range of new banking products change the banking perspective in Pakistan. This diversity could make a...
Persistent link: https://www.econbiz.de/10013112776
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Purpose – In this paper the authors aim to study the impact of customer demographics on service value, customer satisfaction, and customer loyalty in the private banking industry, i.e. a high-involvement context.Design/methodology/approach – The authors estimate a structural equation model...
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