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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at …
Persistent link: https://www.econbiz.de/10013270886
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K. - In: International journal of business and economics 14 (2015) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
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Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 447-501). 2009
Persistent link: https://www.econbiz.de/10003796870
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Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023
Persistent link: https://www.econbiz.de/10014455390
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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Malhotra, … - In: International marketing review 40 (2023) 6, pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954