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Consumer behaviour
Brand management
74
Markenführung
74
Marketingmanagement
68
Marketing management
55
Markenartikel
52
Marketing
47
Strategisches Management
42
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40
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38
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36
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29
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23
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21
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Management
16
Advertising
11
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10
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8
Competitive strategy
7
Internationales Marketing
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Produktmanagement
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Verbraucher
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Branding
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English
38
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Keller, Kevin Lane
34
Lehmann, Donald R.
7
Aaker, David A.
6
Day, George S.
3
Heckler, Susan E.
3
Houston, Michael J.
3
Farley, John U.
2
Fiske, Susan T.
2
Golmohammadi, Alireza
2
Kervyn, Nicolas
2
Malone, Chris
2
Moorthy, Sridhar
2
Rajavi, Koushyar
2
Sood, Sanjay
2
Wernerfelt, Birger
2
Aaker, Jennifer
1
Alvarez, Claudio
1
Ambler, Tim
1
Avery, Jill
1
Bennett, Aronté Marie
1
Bettman, James R.
1
Bhattacharya, C.
1
Bloom, Paul N.
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1
Bruzzone, Donald E.
1
Edell, Julie A.
1
Erling Olsen, Lars
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Fournier, Susan
1
Garbinsky, Emily N.
1
Gupta, Sayan
1
Hill, Ronald Paul
1
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1
John, Deborah Roedder
1
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1
MacInnis, Deborah L.
1
Meling Samuelsen, Bendik
1
Meyer, Robert J.
1
Meza, Carlos E. Basurto
1
Mittal, Vikas
1
Neslin, Scott A.
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Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
The journal of brand management : an international journal
3
Brand management ; Vol. 2
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Academy of Marketing Science
2
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Marketing science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
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1
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
2
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
3
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
4
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
5
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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